Those Who Can...
Some of them came for the vendors. Others of them came to learn from the best in the business. At this week's MagazineTech 2001, publishing and production members from the magazine, catalog and Internet markets came to New York to learn how to make business better. Whether they attended new software demonstrations or took notes about file formats of the future, participants at this year's expo were educated by leading professionals who know the ingredients for success.
In one such session, "Sealing the Deal," William Lufkin, founder of consulting firm Lufkin Strategic Procurement, preached about paper and print procurement. He explained that in order to make money, paper buyers first have to learn about their options. He says that prospecting makes for the better buying power. And for the paper buyer wondering how consolidations will effect an already fluctuating market, Lufkin explained that with a combination of serious goals and industry support, the market will thrive for not only publishers, but also paper merchants, no matter how influential electronic publishing becomes.
Using a similar philosophy on how prominent print is, Lee Silverman, president and CEO of Modulo Systems, asked why so many people reading The Wall Street Journal say print publishing is extinct? Silverman is a strong proponent of print publishing with a background in not only technology development, but also the book industry. That's why Modulo teamed with Quark to offer more advanced editorial tools, according to Silverman. He says, "The mix of Web delivery of published material and electronic display is the wave of the future," but that consumers are still interested in handling traditional media.
Similarly, Scott Seebass knows about both print and online media. As CEO and chief engineer for Xinet, he develops advanced networking software for many of the most popular players within the print and publishing industry. Seebass joined several technology experts in a discussing about multi-media publishing and the future of archiving. According to Seebass, one of the greatest assets a publisher owns is content. Seebass explained that with a good asset management system in-house, the better content can be utilized for profit.