Time Inc. Appoints Randall Rothenberg As Its First EVP, Chief Digital Officer
(Press Release) New York, NY, December 13, 2010 - Digital media and advertising industry veteran Randall Rothenberg has been named EVP, Chief Digital Officer of Time Inc., a newly created position at the company. The appointment was announced today by Jack Griffin, CEO of Time Inc.
As Chief Digital Officer, Rothenberg will be responsible for developing and overseeing Time Inc.'s digital growth strategy and for working closely with the company's digital teams in editorial, advertising, content, technology, consumer marketing, legal, research and marketing services. Among his areas of focus will be building on Time Inc.'s strong interactive brand portfolio, identifying new digital revenue opportunities, including potential digital acquisitions, and furthering the company's leadership in the ad-supported and subscription-based digital content. He will also serve as one of Time Inc.'s representatives on the Next Issue Media board and become the senior executive responsible for coordinating the company's relationships with industry associations, measurement groups, distributors and other major companies. Assuming his duties in January, Rothenberg will report to Griffin.
"Randall has participated in every aspect of the digital media marketplace - from content creation to marketing to revenue - giving him a unique perspective that will be critical to his new position," said Griffin. "Randall is the ideal candidate to lead Time Inc.'s digital growth strategy and further establish our brands as innovators in the tablet and other emerging digital arenas. In addition, his background as an accomplished journalist makes him a great cultural fit for the company."
Since 2007, Rothenberg has served as President and CEO of the Interactive Advertising Bureau (IAB), the trade association for interactive marketing. He led the IAB through a period of unprecedented growth for the association and the $23 billion industry it represents. During his tenure, the IAB's membership increased by 50% to 460 companies, and its revenues more than doubled. It opened a public policy and lobbying office in Washington, where it helped to build a cross-industry self-regulatory program to protect consumer privacy in online advertising. Also under Rothenberg, the IAB published groundbreaking research and developed industry standards on digital pricing, social media, mobile advertising, interactive games and online video advertising. In addition, IAB launched an executive training program and conducted numerous successful conferences.