Press Release: Time Inc.’s People Launches “People Shop” E-Commerce Destination
NEW YORK--(BUSINESS WIRE)--Time Inc.’s People announces the launch of its new e-commerce destination today, People Shop (Shop.People.com), which offers stylish, affordable home and lifestyle products and accessories inspired by celebrity and curated by the editors of People, one of the most popular entertainment media brands in the nation.
People Shop features exclusive collaborations and curated mini boutiques on an engaging and easy-to-use platform, bringing People’s 75 million-plus audience a daily fix of fun. The shop will launch with 18 brand partners and with most merchandise priced in the $25–$50 range.
Aligning with exciting brands and co-creating exclusive merchandise is an integral part of People Shop’s launch strategy. Consumers can find special collaborations from Frends (headphones) and Julep (eyeshadow set), as well as sunglasses from Quay and earrings from Baublebar, which can be found in the People gift box (in partnership with “The Voice”).
Shoppable mini boutiques that align with People’s content verticals will rotate regularly and appeal to consumer passion points. The mini boutiques at launch are:
- Live Like a Royal (Royal family-inspired products and gifts)
- Pet Shop (products devoted to furry family members)
- Under $25 (affordable products)
- What We’re Loving (favorite products reviewed by People staffers)
The Shop also includes a charity component called “For a Good Cause.” The Breast Cancer Research Foundation (BCRF) was chosen for the October launch in honor of Breast Cancer Awareness Month and features products from Alex and Ani, NEST Fragrances, and Conair – all brands that donate to BRCF. In addition, People Shop has made a $20,000 donation to BCRF. Upcoming “For a Good Cause” collaborations include Soko jewelry for Pencils of Promise, which donates school supplies to children in need, and Feed Projects, which benefits the United Nations World Food Programme to feed children around the world.
“Our audience is interested in what’s trending among celebrities – from the hottest handbags to the latest lip shades – and is always looking for inspiration on how to make their own lives more glamorous with fun and affordable products and gifts,” said Jessica Malloy, Senior Director of Consumer Marketing for People.
To date, People’s biggest success in e-commerce has been through its partnership wth Joyus, a video-first platform that has been a strategic partner since 2012. Through the partnership, People and Joyus co-create e-commerce videos featuring products curated by People editors.
“Our long-standing work with Joyus has proved that we understand the value of marrying content and commerce.” adds Jess Cagle, Editorial Director of People and Entertainment Weekly. “We’re excited to apply those lessons to our biggest commerce initiative yet with People Shop.”
Starting today, People readers will receive a special 10 percent discount for a limited time on their first order. All consumers will receive free shipping on purchases over $49.
Time Inc.’s People revolutionized personality journalism when it launched as a weekly in 1974 to celebrate extraordinary people doing ordinary things and ordinary people doing extraordinary things. Ubiquitous and still at the center of pop culture more than 40 years later, the People brand is accessible on all surfaces (print, digital, video, mobile, social), bringing more than 75 million consumers a unique mix of breaking news, exclusive photos, video, and in-depth reporting on the most compelling newsmakers of our time. In addition, comScore ranks the People and Entertainment Weekly Network No. 1 in the entertainment news category. Each year major media across the globe anticipate the cover reveal of People’s most famous franchise, the Sexiest Man Alive (which is celebrating its 30th anniversary in 2015), sparking a lively debate on social media. With a trusted reputation and unparalleled access to the red carpet, celebrities and entertainment, an essential component ofPeople’s editorial vision remains human interest stories, which touch and often mirror the lives of our passionate audience. People is an award-winning 24/7 news organization headquartered in New York City with reporters across the globe. For more information visit People.com and Timeinc.com, and follow @people on Twitter and @peoplemag on Facebook and Instagram.
About Time Inc.
Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 140 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, and Southern Living, as well as more than 50 diverse titles in the United Kingdom.