Tips on Planning, Producing and Profiting from Webinars
Does your company produce webcasts or webinars? Is there even a difference? The answer is no. The terms are interchangeable and the result of different software companies coining terms for the same technology. In a story in Publishing Executive’s September issue, writer Sharon Cole queried publishers on what it takes to produce effective and profitable webcasts.
1) Plan in cycles. Choose webinar topics in accordance with your editorial cycle and determine then whether a vendor (sponsor) might participate.
2) Sell it as an advertiser solution. Think of a webinar as a solution, not a product, as a vendor can use a webinar to relay the benefits of a new product or service.
3) Keep formats simple. Limit your webinars to 30 to 45 minutes in length, including a 10- or 15-minute Q&A session.
4) Make a wise investment. Seek out a company specializing in webinars. The cost is typically $5,000-$6,000 for a full-service event, but the expert guidance will help make your webinars successful.
For more insights on making your company’s webinars profitable, read the full article—“How to Plan, Produce and Profit from Webcasts”—online at www.PubExec.com.