Tips on Using Virtual Events to Generate New Revenue
Drive Attendees to Sponsor/Exhibitor Booths
Thousands will attend virtual events to see the live presentations, but don’t just be satisfied with drawing attendance. Your sponsors want those people in their booths to not only collect marketing data, but to interact with them live. Standard event techniques like prize giveaways and freebies like virtual gift cards for a cup of coffee probably work better in a virtual event than a physical one (as there are no “booth vultures” waiting to pounce on an attendee when they enter the booth). There are also many opportunities for sponsor-branding throughout a virtual event, including effective tactics like redirecting attendees from a specific session to a particular sponsor. You can learn more about capitalizing on virtual events from both the FactPoint Group’s best practices paper and from Unisfair, a leading provider of virtual events.
Editor’s Note: Don’t miss the “Capitalizing on Virtual Events” session at the 2008 Publishing Business Conference & Expo (March 10-12, NYC), which will be produced by Publishing Executive and Book Business magazines. Please visit www.PublishingBusiness.com for more information.