Today's Digital Editions: Key to Monetizing the Web?
Digital editions have long been a great idea in need of a niche. Viewed by some as an unnecessary middle ground between Web sites and print editions, the format’s ad-friendly versatility is getting a fresh look from publishers of all stripes. The answer to the best way to monetize the Web, it seems, may have been right in front of the industry all along.
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“Publishers can make money with their digital editions, and should reinvent it into making the best richmedia, paginated-content experience as possible.”