Top Ten Signs of the Publishing Times
For every generation, there's a gap between what was and what will be. Trends within the publishing world are no exception. In order to provide useful tracking into the wide world of media news, the following is a round up of top 10 topics that have industry professionals talking.
Half the Tech it Used to Be?: 2000 was a banner year for Microsoft, but getting too big for corporate britches made the federal government stand up and take notice. The controversial question beckoned: To divide or not to divide one of the world's largest technology empires ever? After much dispute and even more pokes picturing Bill Gates in front of the fire squad, Microsoft parted securely. Since then, the super company launched Windows 2000 and recovered from year-long stock foibles, while Gates wooed more charities than ever before. The moral of the story? Sharing the wealth is sometimes cheaper than hiring defense attorneys.
Getting Together: Since the recent newsflash has settled about the Time-Warner and AOL merger, many media companies are asking themselves, "Is big really better?" Having kicked off with the creation of the largest media company ever formed, the new year may aptly be coined "the year of the giant," but for many publishers, the merger creates crunching competition. Not only is Time-Warner among the most influential television and entertainment factions, but the publishing arm is as potent within magazine and book publishing markets. And with AOL on its side as Internet figure head, the overall media market will most likely feel these tremors well into the future.
Pulp Fiction: Paper buyers seldom agree about the new year's predictions, but with the economy walking a line between a slow down and meltdown, paper is the product of the hour for publishers wondering about cost come second quarter. There are already revealing signs that mergers and acquisitions will affect overall paper buying by creating less competition. As the result, publishers are either laying responsibility on their printers or investigating new alternatives for buying. Despite industry fluctuations, recent surveys show that most readers still trust print over the Internet to glean information. In other words, magazines are here to stay.