Top Tweets from the 2019 FUSE Media Summit
Publishing Executive just wrapped another knowledge-packed FUSE Media Summit. The event united leading digital media executives and media technology vendors for 2 1/2 days of learning and honest discussion. This year's attendees addressed the industry's tech roadblocks, best practices, and opportunities — and they walked away with new strategies and partners to power their businesses forward in 2020 and beyond.
With keynotes and panel discussions on topics from data privacy legislation (who's ready for CCPA?) to consumer product innovation, there was a lot to discuss. Below, we've compiled top tweets from the event using this year's hashtag, #FUSEMedia19. Look for more key takeaways from the summit in weeks to come.
In the opening keynote, Sheel Shah of Hearst Magazines discussed how the modern media model is changing, as well as how Hearst is using consumer data to develop new products that serve audience needs.
— robkeenan11 (@robkeenan11) November 19, 2019
Next up, a keynote panel of vendor technologists from Upland PostUp, BlueConic, Omeda, and NetLine Corporation shared trends they're observing across the industry.
— PostUp (@postupdigital) November 19, 2019
Day 2 dove right into big questions in "The New Age of Data Privacy & Protection." Panelists from Annex Business Media, Northstar Travel Group, and Granite Media shared how they navigate privacy regulations and what the third-party cookie crackdown means for publishers.
— robkeenan11 (@robkeenan11) November 20, 2019
B2B media pro Ronda Hughes outlined critical steps for turning integrated data into revenue and emphasized that a "data-first strategy comes from the top down!"
“Content is still king, but data is going to make you rich.” — Ronda Hughes #fusemedia19
— Jessica Patel (@jmappellejpatel) November 20, 2019
Afternoon panelists weighed in on issues publishers face in "Automating the Tech Stack," including what HousingWire's Chief Revenue Officer called "tech gone wild" or a "tech salad" of different tools.
— Publishing Executive (@pubexec) November 20, 2019
On Day 3, USA TODAY's Jason Jedlinski took the stage and highlighted the ways his team is modernizing experiences to delight both readers and advertisers. He stressed the need for publishers to "prioritize user research and robust testing of assumptions."
Thanks for the opportunity, @pubexec & #FUSEMedia19! Appreciated the opportunity to show off what our talented teams are doing at @Gannett. #NewGannett
As promised, here's a take-away list of the insights I shared in this morning's presentation: https://t.co/uho964jevZ https://t.co/ebezWir3Ye
— Jason Jedlinski (@JasonJedlinski) November 21, 2019
We also heard from leaders at both B2B and B2C media companies about how they're sharing consumer data across their organizations and using it to inform business decisions.
@industrydive‘s @seangriffey on team buy-in for data tools: “Once you make it part of their daily habit then you can get value out of it.” Great final panel discussion at #FUSEMedia19 alongside @natmwilliams_3 of Brief Media and Katie Herrell of Active Interest Media 👏 pic.twitter.com/QqK0oJZZCy
— Publishing Executive (@pubexec) November 21, 2019
Big thanks to all of this year's attendees and sponsors!
We learned so much from our speakers this year and look forward to sharing more insights with our audience in future Publishing Executive coverage. To learn more about the FUSE Media Summit and how you can attend next year, click here.
Leah Wynalek is the senior editor for Publishing Executive and Book Business. She has worked at national magazine publishing companies including Trusted Media Brands and Rodale, where she assisted in digital content creation and strategy for Prevention.com. More recently, she used her multimedia skillset on behalf of clients as a content specialist for Philadelphia-based marketing agency En Route.