With the FUSE Media Summit having just wrapped up for another year, we wanted to take a moment to share some of the conversations that were happening around the event on social media. Now in its third year, FUSE Media brought top media technology executives and cutting-edge tech vendors to Philadelphia for three days of education and discussion about the challenges and opportunities publishers face in 2018, what tech solutions will enable them to respond and where technology innovation is headed next.
The hashtag for this year's event was #FUSEMedia. With keynotes on topics such as how AI will transform the media business to how publishers can better capitalize on first party data, there was plenty to talk about. Check out the top tweets below and look for more coverage and insights from the summit coming soon.
Everyone, including sponsor PostUp, was excited for the festivities to kick off.
— Upland PostUp (@postupdigital) October 1, 2018
The opening keynote was led by Matthew Yorke, chief digital officer for Northstar Travel Group. Yorke's presentation, titled "How Data & Technology Have Changed What it Means to Be a Media Company," resonated with the audience and set the stage for the rest of the event.
— broche (@broche) October 1, 2018
— mattsteinmetz (@mattsteinmetz) October 1, 2018
Yorke then led a keynote panel featuring speakers from PostUp, Jebbit and Asentech.
— AnnMarie Wills (@IMAMW) October 1, 2018
On day two, Kartik Hosanagar, professor of technology and digital business at The Wharton School, presented on why "AI Will Be Truly Transformational If We’re Willing to Fail."
— Kartik Hosanagar (@KHosanagar) October 2, 2018
— Mark Subers (@markjsubers) October 2, 2018
On day three, attendees were the first to hear about Publishing Executive's newest research report, "Tactics for Creating a More Agile Digital Tech Buying Strategy."
— Lexi (@Lexi_Herrick) October 3, 2018
Attendees also heard from Michael Dugan, CTO of Hearst Magazines Digital Media, about their ecommerce strategy and the technology behind it.
It’s the 3rd day of #FUSEMedia and CTO Michael Dugan explains @Hearst's #ecommerce strategy - "next evolution is a browser extension, which allows editors to pull videos and products into a local storage cart for future use" pic.twitter.com/mDWnZ21ynj
— MediaRadar (@MediaRadar) October 3, 2018
Thank you to all the attendees and sponsors who took the time to spend a few days with us in Philadelphia.