Traditional Home Magazine Debuts Digital "Trad Home"
(Press Release) NEW YORK, April 13, 2011—Traditional Home, America's largest upscale shelter magazine, today announced the launch of Trad Home, a new online shelter publication. Trad Home, co-created by the editors of Traditional Home and Lonny, the leading online shelter magazine, will post two issues this year, in May and October, and feature 100% original content intended for the next generation of design lovers.
Trad Home was created to capture a new "evolved traditional" design aesthetic, and the launch issue will be centered around the "New Traditionals"—one of Traditional Home's signatures—the annual "hot list" of designers to watch. The "New Trads" will be featured in both the May print edition of Traditional Home and the May digital edition of Trad Home, and the latter will greatly expand on the franchise by featuring a multi-page project by each designer or design team.
Additionally, in a first-ever brand extension for the digital property, Traditional Home is partnering with online shopping destination One Kings Lane to create a series of Trad Home Tastemaker Tag Sales, beginning in June and running through early fall. Each "New Trad" designer will personally curate a room for their own "Trad Home Tag Sale," offering consumers both design inspiration and the ability to buy every item in the room.
"The launch of Trad Home coincides perfectly with the vast resurgence we're seeing in traditional design in the marketplace," said Ann Maine, editor in chief, Traditional Home. "Everything traditional is desirable right now, and we see classic, heritage brands in every category of business re-establishing their presence, and celebrating their legacies."
"The launch of Trad Home marks a major milestone in the growth and expansion of Lonny magazine," said Michelle Adams, Editor in Chief of Lonny. "This is an exciting time in the industry as larger corporations like Meredith begin to recognize the relevance of online media, allowing collaborations such as Trad Home to come to light. "We're looking forward to redefining the meaning of 'traditional' and sharing our vision with our current readers and the millions of new readers this collaboration will attract."