Transcontinental Printing’s Book Group Now Offers 100-Percent Recycled Paper at Price Parity
Montreal, April 3, 2007 – Transcontinental Printing’s Book Group is circulating a marketing brochure to book publishers today to promote its latest offering: a new paper made from 100-percent post-consumer recycled material. While recycled papers have been available for some time from Transcontinental, this new offering is the first time it is available at price parity.
Known as “Enviro 100 trade,” this environmentally friendly choice can be used by trade book publishers with short, medium, long runs, or even in specialty publications.
“By giving our customers the choice to use premium quality 100-percent post-consumer recycled papers at price parity,” said Luc Desjardins, president and CEO of Transcontinental, “we are expanding the scope of our commitment to the environment and sustainable development with no sacrifice in quality or to the commercial success of our customers. The challenge of sometimes having to choose between quality and affordability versus sustainability has now been overcome. It is a true win-win.”
Many options are available to publishing houses including a choice of paper weight and color. “Enviro 100 trade” paper is produced by Cascades and is either equal to or superior to its virgin paper counterpart. Publishers who would like additional information should visit http://www.transcontinental-printing.com.
The largest printer in Canada and sixth-largest in North America, Transcontinental also ranks as the country’s leading publisher of consumer magazines and French-language educational resources, and its second-largest community newspaper publisher. From mass to highly personalized marketing, the company offers its clients integrated solutions which include a continent-leading direct marketing offering, a diverse digital platform and a door-to-door advertising material distribution network.
Transcontinental (TSX: TCL.A, TCL.B) has more than 14,500 employees in Canada, the United States and Mexico, and reported revenues of C$2.3 billion in 2006.