Turn the Page
The Rampage RIP takes an application file and converts it to RSI data, which Healy describes as "purified digital film." Functions such as trapping, OPI and preflighting occur in the RIP. The Rampage solution is designed to sample a RIPed RSI file to a lower resolution suitable for proofing output. No re-RIPing is necessary, thus eliminating potential problems such as text reflow.
The publisher employs an in-house Epson Stylus 5000 and Polaroid DryJet II. "If you consider the cost of consumables, output speed and color accuracy, these are good proofing options for us," Healy declares. Penton works with an outside color management consultant, arranged through PrimeSource and Donnelley, to calibrate monitors, proofers and presses.
Penton will either send files to Donnelley in the RSI format, or convert files to DCS 2.0 or TIFF/IT-P1, if the manufacturing destination isn't using the same RIP. Files are saved and delivered on Jaz disks along with proofs.
"We do have a T-1 connection, but sending Jaz disks is more cost-effective and efficient for us right now," Healy notes.
After receiving the files, Donnelley imposes them as single pages, ensuring that if changes are needed, single page files can be re-RIPed, rather than signatures.
Donnelley generates proofs for internal quality control, but only notifies Penton if there's a problem. "If something was wrong, they would call," he says. "I realize that some people wouldn't be comfortable [without seeing film-based proofs], but I'm completely confident. People have to understand that proofing from the same file [ensures] file integrity." The printer plates the jobs on the Trendsetter, using Kodak Polychrome Graphics' thermal plates, and goes to press.
Digital ad answers
Before diving into the transition, Penton also outlined a digital ad workflow. Healy created a dedicated in-house digital advertising group. He and his team researched standards, ascertained ad acceptance criteria and prioritized education. "Organizations like the [Digital Distribution of Advertising for Pub-lications Association] helped tremendously," he notes.