Turner Sports' David Levy on Time Inc.'s Latest Power Play
Inbox: Why do you think it's better to split SI.com from Sports Illustrated on the business, ad sales and marketing side?
Levy: This alliance strategically integrates our business in smart ways that will allow us to leverage one another's operating strengths to advantage our respective brands. By incorporating SI.com and Golf.com into the newly named Turner-SI Digital portfolio, we are providing valuable opportunities for advertisers. This arrangement will provide an opportunity for advertisers to expand their reach and activate multi-platform sponsorships to access more potential consumers at multiple touch points.
Inbox: Do you envision more sharing of content across all these websites and associated products?
Levy: The combination of our assets will provide an even richer experience for the consumer and reflects our combined commitment to bring fans greater content across a number of platforms. This new model opens up the opportunity to naturally integrate the Sports Illustrated brand and journalists into Turner's linear sports properties. Additionally, Turner's video rights, assets and talent will further enhance the content SI offers to consumers.
Inbox: What is the advantage of this partnership in terms of potential new mobile products and applications? What can mobile users expect?
Levy: Both companies have an established presence in this area and will collaborate on the production of new mobile products and applications.