TV Guide Magazine And Sandra Lee To Publish A New Series Of Special Interest Publications
NEW YORK, Sept. 26, 2012—TV Guide Magazine and Sandra Lee Inc., are proud to announce the launch of a new series of special-interest magazines and tablet editions, Sandra Lee, which will focus on all aspects of living well – from cooking and entertaining to fashion and style. Emmy-award winning multi-media personality, Sandra Lee, will serve as the publication's editor-in-chief, allowing her to continue her distinct tradition of reaching her audience across a variety of platforms and sharing her secrets to success. Sandra Lee will be sold on newsstands across the country as well as digitally on major tablet platforms starting October 30, 2012.
"In the magazine world, it doesn't get more iconic than TV Guide Magazine, and I am thrilled to be partnering with such an institution in the space," said Lee. "Throughout my career, I've always been committed to being a resource for over-extended homemakers with aspirational, attainable, affordable information. By partnering with some of the biggest brands on the market, we can make the information incredibly user-friendly, and that will be a true differentiator for this publication."
"Not only does Sandra bring her own brand of lifestyle expertise to the project, but she also has a keen sense of how to make a publication like this work in this day and age," said Andrew Nikou, CEO of OpenGate Capital, which owns TV Guide Magazine. "She brings experience and business-savvy that is truly unique and makes her an important asset and a natural partner."
A number of high-profile corporate sponsors have already signed on to partner with the publication, including Verizon, Diageo, Bristol-Myers Squibb and Kmart.
"When we had the opportunity to team up with Sandra we didn't hesitate, given her long-standing record of success on television and in publishing," said Debra Birnbaum, President/Editor-in-Chief of TV Guide Magazine. "This announcement also underscores our commitment to pursuing partnership opportunities with additional brands as our ongoing strategy."