TV Guide Magazine Launches TVInsider.com
After three months of public beta, TVGM LLC, publisher of TV Guide Magazine, has officially launched TVInsider.com, a major step in the publisher's multi-platform strategy. The website is geared toward TV enthusiasts and offers fans exclusive access to their favorite shows and recommends what's worth watching next.
"TV Insider is a great and logical addition to our growing suite of TV-powered media properties," says TVGM CEO David J. Fishman. "As we enter this exciting new Golden Age of high-quality television, all of us at TVGM are committed to best serving our growing audience of engaged and influential television enthusiasts -- and the marketers who seek to reach them in a meaningful way."
In its beta stage TV Insider surpassed its initial audience goal of capturing 285,000 unique users in two months. To date, the brand has over 900,000 page views and 480,000 sessions. TVGM credits this success to its emphasis on human-powered TV recommendation that make a real connection with readers as opposed to algorithms.
Read the full press release below.
NEW YORK, NY--(Marketwired - March 23, 2015) - TVGM, LLC has announced TV Insider, a new website for TV enthusiasts (TVInsider.com). A sharp and savvy guide to what's worth watching, TV Insider provides television fans with an all-access pass to their favorite programming. TV Insider is published by TVGM, LLC, the publishing division of the private investment firm OpenGate Capital. The multi-platform media company is also the parent company of TV Guide Magazine, the 62-year-old iconic print magazine.
TV Insider is a trustworthy new voice in the television landscape, with a staff led by TVGM Editor in Chief Doug Brod and newly hired TV Insider Digital Director Robin A. Rothman. Rothman, who has held editorial positions at Amazon and MTV.com, leads the technical and content development of the site, building a dedicated digital staff and working closely with Brod to leverage TVGM's incomparable pool of well-known television authorities. TV Insidercoverage is focused on giving television viewers expert recommendations about what's worth watching as well as providing breaking news. Exclusive photos and videos offer visitors a unique look at characters and fascinating, behind-the-scenes details on their favorite shows. Curated playlists highlight thematic content in fresh new ways. The popular "Ask Matt"column by TV Guide Magazine Senior Critic Matt Roush is among the most anticipated features on the site. TV Insider has also partnered with respected industry reporter Norman Weiss, whose "TV Tattle" blog provides the most comprehensive roundup of breaking TV news found anywhere.