Two Ways About It
CAP Ventures, a strategic consulting and market research firm for digital business communications and e-business, announced the publication of two new studies: "Black And White Print On Demand: Catching The Next Wave," about the monochromatic print on-demand market, and "Narrowcasting in Public Spaces: The Future of Digital Signage," which tracks the progress of mass digital advertising in the billboard and signage market.
In the first study, CAP Ventures estimates that U.S. companies spent $3.1 billion in 2000 for black-and-white print on-demand systems and their related services and supplies. Based on the company's research, the firm predicts the market will grow 20.4 percent each year and will eventually reach $8.0 billion by 2005.
One of the most important findings, says CAP Ventures, is the rapid transition over the next five years to print on-demand systems from traditional segment 5 and 6 copiers. "Production sites won't be buying copiers in the future. They will be purchasing networked print on demand systems with scanning, workflow and in-line finishing options," states Jeff Hayes, Director at CAP Ventures. Of the 312 print providers CAP Ventures interviewed, only 6 percent plan to purchase high-speed analog copiers in the next 12 months, while 28 percent plan to buy print on-demand systems.
This print-on demand report is based on 312 telephone interviews with print providers and 30 interviews with dealers that sell office and graphic arts equipment. The 200-page report includes detailed research findings and forecasts for mid-range and high-speed print on demand systems by key market segments, including in-plant print shops, quick printers, commercial printers and networked office environments. Some of the areas covered include: brand awareness and preference; print volume and applications; service and support requirements; cluster printing and front-end requirements (e.g., scanning, PDL, variable data); paper handling, substrates and finishing.