Press Release: United Airlines, Ink Launch Premium-Cabin Luxury and Lifestyle Magazine
Rhapsody will have a projected monthly readership of 600,000, with copies circulated in the seatbacks of United's premium cabins, which see 1 million passengers a month. Rhapsody will also be circulated in 50 United Club lounges in 38 airports across the world. The inaugural issue publishes in November, comprised of 100 pages on high quality stock paper, with 35 pages of advertisers from pre-selected global luxury brands.
Launching Rhapsody is United's latest investment in premium-cabin service and airport facilities, also including:
- Installation of flat-bed seats in United Global First and United BusinessFirst on every scheduled, long-haul international flight from the continental United States, with more aircraft offering flat-bed comfort and personal on-demand entertainment than any U.S. airline.
- Refitting the aircraft that fly on transcontinental "p.s." routes between New York Kennedy and Los Angeles and San Francisco with the latest cabins, premium-cabin flat-bed seats, and personal on-demand entertainment and Wi-Fi throughout the aircraft. United anticipates completing the reconfigurations by year-end.
- Remodelling of United Club lounges in Chicago O'Hare terminal 2, Seattle and San Diego with improved amenities, modern interiors, more power outlets and complimentary snacks and Wi-Fi.
- Opening a modern, new regional-aircraft terminal in Houston and outfitted jet-bridges at the airline's regional-jet terminal facilities in Chicago.
Ink is the global expert in connecting with travellers throughout their entire journey. Through our portfolio of B2B and B2C products and solutions, we reach a captive audience of hundreds of millions of travellers each year. We produce more inflight magazines for more airlines than any other company in the world. We also produce targeted advertising (TAD) on confirmation emails, check-in emails, print-at-home and mobile boarding passes, conduct global passenger research, hold the Airline Retail Conferences and China Travel Retail Conferences and produce the Airline Passenger Experience media platform.