Upcoming Publishing Business Panel Discussion Asks: Are Apps the Past?
When Technology Review's Jason Pontin called publishers' love of apps a "delusion," he joined other skeptics wondering if the time and expense of app development is really worth it, especially if the future lies with HTML5, responsive design and the mobile Web.
Can this really be true? While some publishers are moving beyond the "walled garden" approach of the app marketplace, others point to the massive dominance of the Apple App Store and Google Play ecosystem and see iOS and Android apps as the best cure for the discoverability challenge.
Join us at the upcoming free Publishing Business Virtual Conference and Expo as a panel of industry experts explores those important questions. Panelists at the "Are Apps The Past?" session include Shouvik Paul, VP of Business Development, MAZ Digital LLC; Deb Gallagher, Director of Marketing & Operations, MIT Sloan Management Review; Mike Haney, Chief Product Officer, Mag+; and Chris Sanborn, Foreman, Sanborn Media Factory, Inc. The session will be moderated by Publishing Executive blogger Ron Matejko of MVP Media.
To register for the Publishing Business Virtual Conference and Expo, which comes to you from the comfort of your desk on Sept. 13, click here.