Editor's Note: Upcoming Webinar Provides Roadmap to 2D Barcode Profitability
On Dec. 13, Publishing Executive will present a webinar, "2-D Barcodes: Scanning the Horizon for Publicity and Profit." The webinar examines best practices in the use of barcodes by exploring the very successful initiatives pursued by Time Inc.'s This Old House magazine.
Most people are now familiar with 2-D (or matrix) barcodes, whether as QR Codes, bulls-eye pattern Aztec Codes or the triangular-patterned Microsoft Tag. As public perception and smartphone use continues to grow, publishers are discovering new ways to utilize this valuable means of connecting with audiences. This Old House saw year-over-year scans and entries in its "Great TOH Giveaway" sweepstakes contest skyrocket thanks to innovative use of the Microsoft Tag code reader. More recently, the magazine has utilized the codes to enhance engagement and participation in its Best New Home Products 2011 issue. In both cases, sponsor enthusiasm and participation has been high.
Join us for this informative webinar, which will profile these recent successes with 2-D barcodes and offer valuable tips for building out your media brand. To register, click here.