Press Release: Urban League of Greater Madison Young Professionals Teams with MagazineLiteracy.org to Riseup for Literacy
Madison, WI- Marking the September 8th celebration of International Literacy Day, the Urban League of Greater Madison Young Professionals and MagazineLiteracy.org have teamed to deliver 15,000 magazines to children and families in Madison and other Wisconsin communities via schools, mentoring, job training, shelters, and food pantries. Fueled by magazines from consumers and publishers, their Rise Up for Literacy campaign seeks 1 million magazines pledged for literacy nationwide by Earth Day 2015.
Over 275,000 magazines have already been received from Conde Nast, Hearst, Fun for Kidz, Highlights for Children, Cobblestone, Owl Kids, Madison Magazine, Comag Marketing Group, Method Home Products, Shine United, and Widen, and pledges from National Geographic, Active Interest Media, Sappi, It's a Habit, and others. Realizing a long-time dream to marry the magazine and foodbank supply chains, hundreds of thousands of magazines are being distributed by the Community Food Bank of New Jersey and Long Island Cares in areas hardest hit by Superstorm Sandy, 13,000 magazines have been delivered in Ohio by the Children's Hunger Alliance, 2,000 magazines collected by the Duffy family in Canada have been sent by the Mid-Range and Purolator companies to Inuit children and families north of the Arctic Circle, and literacy volunteers are mobilizing magazine delivery coast-to-coast. In July, Tom and Marilyn Edwards, publisher and editor of Hopscotch for Girls, Boy's Quest and Fun For Kidz sent 150,000 magazines to the Community Food Bank of New Jersey, with funding from the Majeski Foundation, a long-time champion of literacy.
"With titles for every reading level and interest, magazines are the new face of literacy and enormously powerful, especially for reluctant readers," said John Mennell, founder of MagazineLiteracy.org. "We need to reach millions more hungry to read," he added.
"We were intrigued by John's concept of using magazines to cultivate a culture of reading in our community," said Nia Trammell, President of the Urban League of Madison Young Professionals. "Magazine reading can ignite one's imagination. Magazines supply you with economic, political, social and cultural information to better understand the world around you. We are excited to work with MagazineLiteracy.org to get material out in the community for people of all ages, abilities and interests in an effort to promote a lifelong love of reading," she added.