U.S. News & World Report No Longer a Weekly Starting in 2009
U.S. News & World Report announced this week a number of significant changes to its organization including a decrease in magazine frequency to biweekly for 2009, and the launch of U.S. News Media Group, the company’s new multi-platform digital publisher of news and analysis.
“The creation of U.S. News Media Group is simply a recognition of the successful digital evolution that we began more than a decade ago,” said Mortimer Zuckerman, editor-in-chief of U.S. News & World Report, in a press release. “At the same time it integrates and leverages our core assets that will continue to deliver enormous value to consumers and advertisers alike.”
Neither Zuckerman nor Bill Holiber, president of U.S. News Media Group, would comment for this story. However, several industry watchers suggest the move is a response to dwindling ad pages and revenue throughout the newsweekly category. U.S. News & World Report appears to have taken the biggest hits among these publications, as its first-quarter ad revenue was down nearly 35 percent according to figures from Publisher Information Bureau.
The company also announced plans to redesign the magazine in the near future.