U.S. News & World Report and Pharmacy Times to Name Top Health Product Recommendations
New York, NY (June 11, 2012)—U.S. News & World Report, the nation's leading publisher of quality rankings, and Pharmacy Times, the pharmacy industry's leading publication, have announced a new collaboration that will identify the top pharmacist-recommended over-the-counter (OTC) products for consumers.
For the past 16 years, Pharmacy Times has researched and compiled pharmacists' insights and preferences in its annual companion publication, titled OTC Guide. Prior to the U.S. News & World Report alliance, this yearly supplement to Pharmacy Times had been a resource provided solely to professionals in the health care industry.
Thanks to this new collaboration, however, consumers nationwide soon will have insight into pharmacists' go-to brands in more than 150 categories, from head (migraine, allergy relief and cough/cold) to toe (joint pain and foot cream).
In gathering OTC data, Pharmacy Times conducted a proprietary annual survey that reaches a significant portion of the publication's 170,000 pharmacist readers to collect feedback about 14 distinct therapeutic health areas comprising 162 product categories. This research results in the evaluation and ranking of more than 1,000 OTC products.
One of U.S. News' signature franchises is its "Best" series of guides in key consumer decision areas such as colleges, graduate schools, mutual funds, cars, travel and more. These guides include extensive offerings in the health areas, including rankings of children's hospitals, adult hospitals, doctors and health plans. In working with Pharmacy Times, U.S. News now extends this series to the area of Health Products.
Through U.S. News' website and its portfolio of print outlets, consumers now will have unprecedented--and searchable--access to the wealth of information produced by the Pharmacy Times annual study. For example, consumers suffering from a cold or flu now can use this resource to find the top pharmacist-recommended cold remedy, cough suppressant, and decongestant as well as 16 other categories in the "Cough, Cold, Allergies" therapeutic health area.