Vanguard Media Launches Savoy Magazine
Vanguard Media announced the launch of Savoy, a new general-interest life and style magazine aimed at successful, affluent and well-educated African-American men and women between the ages of 25 and 54. Savoy will be published ten times annually.
Named for the famed Savoy Ballroom from the days of the Harlem Renaissance, Savoy was conceived by Roy S. Johnson, who serves as the magazine's editor-in-chief. "Savoy is aimed at today's new black power generation," reveals Johnson. "It will be a smart, engaging and provocative voice in the marketplace."
The premier issue, due on newsstands January 2, 2001, will feature the work of noted writers and journalists, including Benilde Little (author of Good Hair) and Jill Nelson (author of Straight, No Chaser and Police Brutality), as well as syndicated columnists Deborah Mathis and Armstrong Williams. Well-known author Walter Mosely has also created a new serial that will appear exclusively in Savoy. "The Tempest Tales," penned in homage to Langston Hughes' "Semple Stories," which were published in the Chicago Defender from the 1940s through the 1960s, debuts in the premier issue with subsequent installments to follow.
Also included in the premier issue will be an exclusive interview with Bet cable CEO Robert Johnson, who reveals the inside details of the historic $3 billion sale of the network to Viacom earlier in the year. Similarly, January's cover story, "Hollywood's Best-Kept Secret" will feature rising star Gabriella Union, a film actress, who'll be interviewed by Mema Ayi.
Vanguard Media CEO Keith Clinkscales says, "We are off to a good start, and the premier issue has more than 50 pages of advertising from a number of top financial services, transportation, insurance and telecommunications companies."
Vanguard Media creates and distributes media for the urban marketplace. The company also owns Honey, Heart & Soul, and Impact magazines, as well as the Impact Super Summit an annual entertainment industry conference.