Video: An Interview With Hearst Editorial Director Ellen Levine
In this video from Bloomberg Television's "The Botton Line," host Gigi Stone talks to Hearst Magazine's Editorial Director Ellen Levine about what it takes to publish a successful magazine today—and what it was like surviving the depths of the recession. She predicts breakout success for titles like HGTV Magazine, and further growth in digital subscriptions.
"It has to be different from anything else that's out there for sale," she says of magazines today. "We are always conservative in our planning and aggressive in our selling."