Video: The Evolution of Mobile Content Consumption
The video below is excerpted from the recent Publishing Executive webinar, “Strategies for Optimizing and Monetizing Mobile Content.” The full webinar is available on-demand here.
When digital magazine editions were first introduced in the early 2000s, publishers considered digital readers separate from print subscribers and a new audience that they could reach. But today publishers have realized that audiences aren’t wedded to a certain platform or device. Rather, they engage with a variety of devices and media throughout the day. Paul DeHart, co-owner, president and CEO, BlueToad, Inc., calls this the “Content Consumption Journey.” He explained during a recent webinar that readers often use desktop, mobile, and tablet devices, depending on what they are doing at different times in the day.
But there is one device that consumers use almost constantly, and that’s their mobile phone. “The phone is integral to everything we do. You have you’re phone on you at all times, and it’s a critical part of the content consumption journey,” said DeHart. He added that publishers have an opportunity to connect with readers on their mobile devices throughout the day, but fostering that connection often requires new types of content and a different UX from desktop or tablet reading.
In the following video, DeHart explains the Content Consumption Journey and outlines how publishers are creating new kinds of content ideal for small, mobile screens.