Video: How Geek.com Earns Millions of Pageviews From Evergreen Content
Creating and maintaining evergreen content is a powerful but often overlooked strategy for driving website traffic. Evergreen content is content that covers a topic consumers search for regularly online. Because of the popularity of certain search terms, this type of content continues to attract large and often new audiences year after year. Geek.com, a web property under gaming, tech, and men’s lifestyle publisher Ziff Davis, drives a significant amount of traffic from its evergreen content, and some articles have captured millions of views for the website.
In the following video, Chris Radtke, VP of content strategy at Ziff Davis, explains how Geek.com executes its evergreen content strategy and why it’s such an important component of its online business. This video is excerpted from the recent Publishing Executive webinar “Trend vs. Reality: Using Content Analytics to Demystify Online Publishing”. Watch the complete webinar free, on-demand here.