Video: Publishers’ Media Kits Need a Complete Overhaul. Here’s Why.
There’s a relatively simple way for media salespeople to drum up more sales leads, and it involves a complete revamp the traditional media kit. In a recent Publishing Executive webinar Ryan Dohrn, founder of Brain Swell Media and a media sales expert, explained that online media kits should provide much more information to potential advertisers. They should offer details on advertising specs, issue themes, and most importantly, actual prices. Dohrn said that most professionals, particularly those in the millennial generation, don’t want to call a salesperson to find out the price of an ad or how it might look. They want to find as much information as they can online before they make a call. In the video below Dohrn explains how brands like Outside Magazine and Journal of Emergency Medical Services capture more leads through their dynamic online media kits.
The following video is an excerpt from the Publishing Executive webinar “5 Ideas for Growing Your Digital Publishing Revenue”. Watch the complete webinar here.