Video: What Star Trek Can Teach You About Crafting a Sales Pitch
Crafting a sales pitch is an art from, and it shouldn’t be confused with a traditional sales presentation. During a sales presentation, media salespeople share stats about their products and explain how those products can be put to use for their prospects. A sales pitch on the other hand tells a compelling story about what could be. It’s about the possibilities that a particular solution could provide a prospect. That’s a completely different approach from the product-first presentations of the past.
One of the all time masters of the pitch is Star Trek creator Gene Roddenberry, says sales expert Andrew Davis. In the following video Davis breaks down how Roddenberry perfected his pitch for Star Trek and how media salespeople can take a similar approach at their next sales meeting. Watch the video below to see how you can take your sales pitch, in the words of Star Trek, “where it’s never gone before!”