Video: SVP of Digital Kevin Heery Dives Into Time Inc.’s Platform Strategy
As mobile reading grows in popularity among consumers, publishers have turned their focus to upping their readership on mobile, developing native apps, responsive websites, and mobile-first experiences. While mobile is undoubtedly important and growing, it’s important to remember that readers consume content in a variety of ways throughout their day, not just on one device or platform. That is why Time Inc. has developed a digital platform strategy, which takes into account all digital reach and engagement, across mobile, desktop, native apps, and more.
Kevin Heery, SVP of Digital at Time Inc., explained during a recent webinar “Strategies for Growing Revenue on Mobile Devices” that while time spent on mobile websites is certainly growing, and desktop is declining, that doesn’t capture the entire digital landscape. Time Inc. also takes into account readership on its Facebook Instant Articles and Google AMP content as well as native apps. In the following video Heery explains how Time Inc. developed its platform strategy and how it measures its audience across platforms.
For more insights on growing mobile revenue, watch the complete webinar here.