Vivmag Creates Interactive Special Issue For 62nd Emmy Awards
(Press Release) New York, August 19, 2010 — In time for the bright lights and red carpets, the VIVmag 62nd Primetime Emmy® Awards special issue launched today on the iPad and for desktop/laptop, exclusively through the Zinio Unity platform. This special issue brings to life emmy-nominated stars as covered by the magazine over the past year. Created with support from the Academy of Television Arts & Sciences, the special edition features 2010 Emmy nominees-from how Amy Brenneman stays in shape to Glenn Close's adopted pets.
"This special issue provides insight into the lives of some of the most talented television actresses to grace television today," said Anne M. Russell, editor in chief, VIVmag. "Within the pages of this special digital issue of VIVmag, Zinio and entertainment fans alike can get a behind the scenes look at how the stars get ready for a glamorous event like the Emmys, and where they pamper themselves before and after. Take the issue with you anywhere on your iPad and use it as your own personal opportunity to escape anytime, anywhere."
iPad access and other digital reading touches were made possible through VIVmag's relationship with Zinio, a global leader in digital-publishing technology and services and a strategic partner of the Academy of Television Arts & Sciences. Through the Zinio Unity reading platform, readers can move seamlessly within each VIVmag page between text, interactive graphics, animated illustrations, videos and much more.
"This VIVmag issue is another way to reach out to our audience to drive pre-show celebration and buzz," said Frank Kohler, Chief Operating Officer of the Academy of Television Arts & Sciences. "VIVmag's dedication to creating an engaging and interactive reading experience, coupled with Zinio's multi-device accessibility is a great combination."
For the special edition issue, VIVmag consults top fashion and celebrity makeup artist Tina Turnbow on how to get that red-carpet-ready evening look-featuring a special video portion that takes you step-by-step through the process. Retailer Jennifer Miller opens up about the clothing and accessories that complete the stars' Emmy-worthy looks, and VIVmag staffers take on the top 5 best beach spas for pre- and post-Emmy relaxation.