VIVmag Appoints Jocelyn R. Taylor as Publisher
(Press Release) NEW YORK, June 7, 2011—VIVmag, the leader in women's luxury lifestyles and home of its exclusively digital, award-winning global magazine, announced today that Jocelyn R. Taylor has been named publisher of VIVmag and its associated properties. Taylor is a media industry veteran with a track record of success in growing luxury and lifestyle brands.
In her new role, Taylor will focus on building long-term, strategic brand relationships and advertising partnerships for the entire VIVmag entity. Advertising partners will continue to benefit from highly customized, visually rich and interactive marketing opportunities. Each opportunity will be carefully designed to drive audience awareness and preference among VIVmag's affluent, stylish, educated readership.
"We're excited to have Jocelyn join our team, at a time of high growth for VIVmag," said Doug Carlson, VIVmag CEO. "Her passion and enthusiasm for driving consumer and brand experiences is a great fit for the VIVmag brand."
Throughout her thirteen-year career in publishing, Taylor has cultivated deep relationships in the luxury brand space, and has developed a keen intuition for what appeals to an audience to drive readership. As the publisher of UPTOWN Magazine, she grew annual advertising revenue and expanded the readership from a regional base to a nationally circulated ABC-audited publication covering urban centers throughout the country. Taylor has also held executive roles for BLACK ENTERPRISE, Gotham Magazine, Hamptons Magazine, Los Angeles Confidential Magazine and Odyssey Couleur, travel magazine. Most recently, Taylor also founded and led JRT Multimedia, LLC, a full-service luxury brand marketing and media agency.
Taylor celebrates her new role at VIVmag by extending a special invitation for all to explore VIVmag for free by visiting http://vivmag.com/vip2/ and entering VIP promo code VIV3690. Visitors will receive two free issues. VIVmag's magazine is published six times per year, and is currently accessible through a number of convenient channels. Interested readers can explore VIVmag through a dedicated iPad app, inside Zinio's free app available through the iTunes store, and at vivmag.com from any Mac or PC. Versions for other platforms are coming soon.
Taylor's appointment marks the start of series of engagement related enhancements being announced throughout the summer for VIVmag.
VIVmag is a leading women's luxury lifestyle media brand designed to exclusively enable women to celebrate their magnificence. VIVmag's core product is its all-digital, highly interactive magazine, which delivers reliable, accurate and inspirational journalism in areas that impact every woman's life: fashion, beauty, fitness, wellness and nutrition. VIVmag entertains and informs, helping women achieve the confidence that comes from engaging life at a higher level- from interactive exercise demonstrations to point-and-click purchasing power right from its pages.