Vizrt Escenic and Mobiletech Join Forces to Simplify Publishing to Mobile Devices
(Press Release) Bergen, Norway, April 7, 2010 -- As cell phone technology improves and more people rely on their phones for access to a variety of information, the problem of formatting that information has increased. Web pages must look good on both a full size computer screen and on the small screen of a mobile device. Traditionally, this process has required a significant amount of extra work for a publisher.
Vizrt, based in Bergen, Norway, offers software for Web publishing and content management, and has teamed up with Mobiletech, another company based in Bergen, Norway and one of its preferred partners for mobile content delivery, to provide a simple process to modify Web content so that it will display properly on all devices. At the center of this technology is the Escenic Content Engine, a high-performance content management platform, which now has an add-on that lets users easily publish content to both the Web and mobile devices without having to worry about picture size, fonts or how the layout will look on a specific device.
The Escenic Mobile Solution, a complete, cross-channel content management system, handles text, images, video and audio to create a mobile Web site optimized for each device.
Mobiletech will join Vizrt in booth SL5408 at NAB2010 in Las Vegas. They will have demonstrations of Escenic Mobile Solution on multiple mobile devices, along with a demonstration of the Mobile Widget Pack, an extension of Escenic Mobile Solution.
"When a URL is requested, the device making this request is analyzed and Escenic Mobile Solution knows whether it is a mobile device, desktop device or tablet," said Jon Arne Sæterås, product director for Mobiletech. "Then the device is redirected to a mobile optimized site, and Escenic Mobile Solution chooses the optimal presentation template."
It's easy to create one layout for the Internet and another for mobile devices. The content can be the same for both types of displays, or it can be modified to make viewing easier.