Wall Street Journal Digital Network to Launch Private Ad Exchange - "WSJ AUDEX"
NEW YORK, Oct. 10, 2012 (GLOBE NEWSWIRE) -- The Wall Street Journal Digital Network announced today the launch of a branded private ad exchange called "WSJ AUDEX." The invitation-only exchange will allow advertisers and marketers to leverage programmatic buying -- or real-time bidding -- of the network's first-party data across WSJ.com, MarketWatch.com, Barrons.com and SmartMoney.com.
"The Wall Street Journal Digital Network offers advertisers access to the highest quality audience online and across multiple emerging platforms, and WSJ AUDEX allows us provide further targeting of that audience based on our unique first-party data," said Michael Rooney, chief revenue officer for The Wall Street Journal.
To support WSJ AUDEX, the company will be working with The Rubicon Project as well as three buying platforms, including Cadreon, Proclivity, and Vivaki's Audience on Demand. At launch, The Wall Street Journal Digital Network will utilize subscriber and registered user data in order to target a number of distinct audience segments.
About The Wall Street Journal
The Wall Street Journal is the world's leading business publication with more than two million subscribers and is the largest U.S. newspaper by total paid circulation. The Wall Street Journal franchise comprises The Wall Street Journal, The Wall Street Journal Asia, The Wall Street Journal Europe, and The Wall Street Journal Online at WSJ.com, the leading provider of business and financial news and analysis on the Web with more than one million digital subscribers and 36 million visitors per month worldwide. WSJ.com is the flagship site of The Wall Street Journal Digital Network, which also includes MarketWatch.com, Barrons.com, AllThingsD.com and SmartMoney.com. The Journal holds 34 Pulitzer Prizes for outstanding journalism, and, in 2012, was ranked No. 1 in BtoB's Media Power 50 for the 12th consecutive year.
Source: Press Release