(Press Release) NEW YORK, May 3, 2011 — The Wall Street Journal remains the number one newspaper in the U.S., according to the latest figures released today from the Audit Bureau of Circulation (ABC). The Journal again leads all daily newspapers in total average circulation, rising 1.2% to 2,117,796 (March 2011) from 2,092,523 (March 2010).
Electronic edition subscriptions have increased 21.9% to 504,734 (March 2011) from 414,025 (March 2010).
The continued growth of The Wall Street Journal audience reflects the continued investment in and enhancement of its products across the franchise. Key initiatives include the April 2010 introduction of Greater New York; an expanded WSJ Weekend with the addition of two new sections, Review and Off Duty; and increased frequency for WSJ. magazine.
From a digital perspective, initiatives include including the WSJ Tablet Editions for iPad and Android, enhanced markets coverage on WSJ.com; and the WSJ House of the Day app for iPad.