Why Web-Forward Media Companies Are Turning To Print
Above all, Kaskie is concerned with creating things that are meaningful for some people, and not trying to be everything to everyone. Pitchfork aims to be a trusted source of music journalism and a place people feel is worthy of spending their time. With 115,000 records released every year, Pitchfork helps cut through the noise and filter out what's good and relevant and interesting, says Kaskie. "Something like Pitchfork or Dissolve covers one specific thing that means something to someone versus trying to be everything to everybody. If you over expand you loose focus and don't mean anything anymore and suddenly you're just noise and there's a lot of noise."
For Pitchfork Review, Kaskie set a very modest goal with an initial print run of 10,000. “If it becomes much bigger than we expected, great, if it doesn’t, great. That’s an advantage of being digital first and having our publication live and thrive online. You can kind of experiment and toy around with really neat things if the audience is attracted to it.”
As for print being dead, Kaskie says, “The prints that’s dead is probably the print that isn’t worthy of putting on your bookshelf or keeping around any longer.”
Nautilus: A Deep-Dive Science Mag
Launched in April of 2013, Nautilus aims to be a “different kind of science magazine,” each month exploring a single topic in-depth and from many angles and disciplines. Founder and publisher John Steel says Nautilus takes an anti-reductionist view, revisiting physics and the natural sciences within a broader philosophical context. It combines the sciences, culture, and philosophy in investigative journalism, fiction, essays alongside stunning illustrations and photography.
Steele, who has a background in broadcasting with CBS and NBC, launched the magazine with a grant from the John Templeton Foundation. He says the original idea was to produce an online magazine. “Right before we launched, we did a preliminary issue which was on Nautilus the marine mollusk and the magazine and we printed up a preview issue and it went over really well. People like to have the physical object. So we decided very early on that we were going to do a print quarterly where we take the best of the previous three online issues and combine it with some original articles and some original artwork.”
Related story: Data-Driven Publishing: Know Thy Audience
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.