Webinars Remain Popular Among Audiences and Advertisers
First and foremost, I feel strongly that if you can consistently deliver legitimate, high quality, valuable content people will show up. There's just no substitute for quality. Events need timely topics, high profile speakers and original thought or research. If you deliver these things, your events will be the ones people seek out.
Secondly, we encourage publishers to try something new. Feature marquee events with guest speakers, offer giveaways, or switch the format. Conducting a particularly high profile event in video instead of audio can add some weight to the message and drive new viewers to your site.
INBOX: With the rapid growth and advancement of the mobile market, does
TalkPoint envision a place for webinars on mobile devices anytime soon?
ROCHE: This is definitely a hot topic and one that we are monitoring closely. We already offer on-demand options for mobile in the form of MP4s. However, I think the introduction of even more advanced technologies like Flash for mobile will influence people and push them to try live webinars in this format.
Personally, I think the overall make-up of the webinar format would have to adapt to accommodate small screens, and distracted viewers. I also think sponsors may have concerns about their level of visibility in this layout and, of course slides, would be tough to read.
I feel the mobile market might be a better opportunity for the corporate communications and marketing customers of webcasting. These entities may have presentations that are more concerned with the media message with less value on slide and sponsor elements.