WebMD Launches WebMD the Magazine App for iPad
(Press Release) NEW YORK, March 7, 2012—WebMD Health Corp, the leading source of health information announced today the launch of its WebMD the Magazine App for iPad. The iPad app offers the latest health information from America's most trusted consumer brand.
WebMD the Magazine App is the digital counterpart to WebMD the Magazine print edition, which reaches an audience of 10 million consumers per issue.
The app provides the same trusted health and wellness information in a multi-touch tablet format, making it accessible anywhere and without an Internet connection. Both the app and the magazine subscription are available at no cost and accessible through Apple's Newsstand, where it is automatically downloaded to your home screen.
"Consumers can now enjoy reading WebMD the Magazine not just in their doctor's office but in their homes or anywhere they use their iPad, as we guide them through the latest healthy lifestyle information," said Colleen Paretty, executive editor, WebMD the Magazine. "The pages come to life for readers in our new WebMD the Magazine app for iPad with engaging videos, slideshows and features on the health and wellness topics consumers want most."
The first issue of WebMD the Magazine for iPad stars multitalented actress, singer and American Idol judge Jennifer Lopez on the cover, along with exclusive videos of her in her new volunteer role as an advocate for kids' health. The March/April issue also features more celebrity health news, including singer/songwriter Avril Lavigne's advocacy for multiple sclerosis and talk show host Sharon Osbourne's efforts to support colon cancer patients. Readers will also find a guide for a cleaner, greener, and healthier home; expert answers on spring allergies, a skincare makeover for spring, and recipes for healthy family meals.
Features of WebMD the Magazine App include:
* Fully accessible offline reading for all articles and pictures after
downloading an issue
* Trusted health and wellness information from WebMD including slideshows and expert videos and blogs that open inside the app
* Celebrity health and wellness stories with exclusive photos and videos
* Interactive assessments and quizzes for more personalized health and