What Cap Carping & Facebumping Tell Us About the Publishing Industry
Do you know what cap carping is? How about denialsizing? If not, you should tune in to D. Eadward Tree’s Publishing Word of the Day. The 31-part series is running throughout the month of July and features our favorite pseudonymous blogger. On a nearly daily basis, Dead Tree is adding new words to his unique lexicon and explaining what they mean for the publishing industry. You can check out all of the Publishing Words of the Day here. Following are some of our favorites:
- Facebump – An increase in traffic due to Facebook traffic. From Dead Tree: “Lately, publishers are seeing more Facehumping than Facebumping, as the social media giant has shifted to showing people more of their friends' posts and less of what publishers have to offer. Feeling especially betrayed are publishers that went all in on distributing their content via Facebook Instant Articles, giving up some of their own web traffic to make money off of Facebook's. Now there's no money and no traffic.”
- Reshrinkence – The slowing of print magazine revenue declines. Revenue is still declining, but at gradually lower rates. From Dead Tree: “For the past three years, the Outside-County [periodical class] declines have been 6%, then 5%, and then 4% in Fiscal Year 2015. So, OK, things are getting a little less bad, but it's no resurgence. More like a reshrinkence, or maybe a resuckance.”
- Millenvialism – Publishers’ desire to attract a younger audience, aka Millennials. From Dead Tree: “Publishers are obsessed with Millennials because advertisers are obsessed with millennials. That may seem odd, given that Boomers have all the disposable income, while Millennials spend all their bucks on data plans and paying off student loans. Besides “advertising” is a trigger word for Millennials, who have raised ad avoidance to an art form. No one under 30 is going to see your ad unless it’s embedded into a Poké Ball.”
- Virtual Reality – A computer-generated, three-dimensional simulation that allows users to interact in an environment. From Dead Tree: “The imagined world in which a sophisticated journalism enterprise can be funded entirely by banner ads. . . Those who believe in Virtual Reality still insist that we can get banner ads to pay the bills if we can just generate enough pageviews. But publishers who try to do that end up on the Hamster Wheel of Death. The Reality is that Mobilegeddon (readers' shift from PCs to smartphones) is reducing pageviews per visitor and the glut of web content is shrinking revenue per view.
Keep up on the latest Words of the Day from D. Eadward Tree here.