What Does the iPad 2 Mean for Publishers, Exactly?
When it announced the latest iteration of its market-leading tablet device yesterday, Apple did what it does best—take a cool device and present it to the world with an air of excitement suggesting we are being guided to a new, heretofore uncharted shore. (It helped that CEO Steve Jobs was unexpectedly back at the helm.)
But has the world really changed for publishers in the wake (to continue the nautical imagery) of the iPad 2? (The short answer: Not really.) Publishing Executive Inbox asked Jennifer L. Jacobson, director of public relations for consumer electronics shopping website Retrevo, for her take on the tablet.
INBOX: With its slimmer size, lighter weight and faster dual-core A5 chip—as well as new hardware and software capabilities—some are calling the i Pad 2 an important leap forward, while others are saying it's not that big a deal. What's your opinion?
JENNIFER JACOBSON: While Apple did make the new iPad lighter, and gave it the ability to project, it's still not a complete tablet computer. There's still no way to store files outside of an app on the device, and it still lacks wireless sync. There are additional improvements Apple could have made, like better resolution, more storage and more ports. All in all, the improvements made to the iPad hardly merit the title of Second Generation for the device. It's more like the "iPad 1.5."
While I'm sure these upgrades will entice some newbies to jump on the iPad bandwagon, I don't anticipate many iPad 1 owners to upgrade. I anticipate the iPad 3 to have far more to love as well as unique apps that won't run on the iPad 1.
INBOX: Your colleague at Retrevo, Andrew Eisner, believes Google's Android OS for tablet devices, Honeycomb, has a multitasking edge over Apple's Tablet OS because it features a multitasking bar, which makes it easy to check in on other apps. Does the iPad 2 address any of those multitasking deficiencies?