Re/code reported this week that Twitter is building a new feature, to be released in Q1 of this year, which will expand the tweet limit to 10,000 characters. This is a major shift for the social media site, which has been defined by its 140-character limit since it was founded in 2006. The news was met with mixed reviews, with Wall Street and some users decrying the change as a “desperate” attempt on Twitter’s part to build its user base after initiatives like “Moments” fell flat. The move to 10,000 characters also seems to align with the growing trend of social media platforms like Facebook and Snapchat hosting long-form content as opposed to linking to it. This keeps readers on these sites for longer and increases advertising opportunities for the social media giants. The upside for publishers is that expanding the character limit could allow them to preview more of their content and earn a wider readership. But some publishers will likely voice the same concerns that have been reported regarding Facebook Instant articles and Apple News, that sharing content on these platforms has generated little traffic or new visitors.
Here are some of the top stories covering Twitter’s new character limit and what it means for publishers:
Twitter’s (10,000 Character) Long Game - Newsweek
Analysts Wary of More Characters at Twitter - The Financial Times
Related story: How Publishers Are Filling the Newsstand Void