When It Absolutely Has to Be There Over Lunch
Before installing the DryJet, the cycle for ad production was four times longer. A Cape Cod Life sales representative delivered an ad order to the production department for file assemblage. Sending the file out to generate a proof took one day to ship and a couple of days for turnaround, so the sales rep could return to the customer four or five business days later. Under the new system, the sales rep brings the work to production in the morning and can deliver the finished product by day's end.
Just as a driver would not race on a totally unknown course, publishers should not engage in remote proofing without understanding all of its implications. "Remote proofing is a fairly expensive proposition that requires a lot of logistics," remarks Gehman. "However, once implemented, most customers find remote proofing of immeasurable value to their production cycle."
So Stocking asks of any production professional who is still undecided of the value of digital remote proofing,: "What is a day worth?"
System configuration options do exist that will help keep the expense to a relative minimum. "For all intents and purposes, remote proofing could be black-and-white lasers; it doesn't have to be color," Hartman points out.
Before you buy, try…
If a remote proofing solution may improve your digital workflow, but you are unsure which solution to investigate, consider conducting a little more research. Ervin recommends that, before pricing hardware, "look at your production requirements and figure out how a faster turnaround and the ability to view a printed proof at your fingertips would give you a competitive advantage." Perhaps most important is to communicate your plans with your printer to assure that the system you choose is compatible.
To provide publishers the tools by which to communicate their needs, Phoenix Color offers a catalog of courses designed to bring the publisher's production team up to snuff on the latest technology and software. However, like with any new workflow solution, the transition may not be entirely smooth.