Will Print Die? Not Today.
Saving trees is a growing consumer priority and may be a significant contributor to wider-scale adoption of e-magazines.
But at this point, most benefits are to the publisher—saving on manufacturing and distribution costs, which publishers are striving desperately to tame. This is pushing publishers to push digital editions. Is that in the consumers’ best interest?
Digital editions are being adopted in growing numbers (see “Digital Editions’ Growth Spurt,” page 33). For others, reading for pleasure on a computer screen at home isn’t appealing. Sacks even acknowledges this.
But, he writes, “The future is here now,” with the Sony Reader, Amazon Kindle and other e-readers. The price of e-readers will likely come down. And, as Sacks notes, “These devices will not go away, but rather will only get better and more advanced at what they do—distribute content.”
Will screenagers be the tipping point? Maybe. They want the latest gadgets and are used to reading on screens. But they also are used to reading in bytes. So the question may not be whether they’ll read a book or magazine in print or digital form, but whether they’ll read them at all in their current format.