Will the Real Digital Workflow Please Stand Up?
Imagine a system that painlessly applies controlled manufacturing parameters and best practices to publishing and print production, bringing our businesses into process management parity with other 21st century industries.
Publishers want to manage their assets, submit and track jobs, and cost out production to the last penny—but they don't want the massive technical infrastructure, administration overhead, or hardware and software acquisition costs.
Advertisers want to know when a certain magazine section is really going to print, and whether they have time to squeeze another double page spread into this month's issue.
Publishers want to see prepress and print production as "devices" on their network. Printers can—indeed, must—become these devices, and provide virtually all of these capabilities, by offering fully automated production workflow software as an application service.
It's a great vision. Is it the future of the industry? No. But it is a vision for savvy publishers and printers, many of whom are already working together using completely integrated digital workflow systems.
They're enjoying the immense benefits of a fully automated production process today, right now, using systems such as ours (Dalim Software's). Think about that the next time you hear someone boast about their digital workflow, as they manually upload the Nth revision of a PDF to five different people for approval.
-Gee Ranasinha, director of marketing, Dalim Software, GmbH