Winners of SustainPrint Leadership Awards Announced
The second annual SustainPrint Leadership Awards have been announced, recognizing magazine and book publishers for their outstanding achievements in environmental sustainability. Every Day with Rachael Ray and Nickelodeon Magazine are the 2008 winners in the magazine categories. Scholastic Inc. and Chelsea Green Publishing are the 2008 winners in the book category. The awards are presented by Publishing Executive and Book Business magazines and SustainPrint.com—which provides information on environmental sustainability in printing and publishing.
The awards were presented on March 10 at an awards reception during the Publishing Business Conference & Expo at the New York Marriott Marquis (http://www.PublishingBusiness.com).
Scholastic Inc. won in the “Newcomer of the Year” category for book publishers and Chelsea Green won in the “Longtime Leader” category for book publishers. Every Day With Rachael Ray and Nickelodeon Magazine both earned their awards in the “Newcomer of the Year” category for magazine publishers.
Beginning with its November 2007 issue, Every Day With Rachael Ray, published by Reader’s Digest Association, began to print its more than 2.5 million copies on paper with 85-percent recycled fiber from post-printed waste—10 percent of which is guaranteed post-consumer waste (PCW). The impact of these changes will save 115,000 trees in one year. The paper is also processed chlorine-free to prevent the harmful release of dioxins and toxins into the environment.
The Nickelodeon Magazine Group in 2007 announced a new policy outlining environmentally sustainable objectives for its two major titles: Nickelodeon Magazine and Nick Jr. Magazine. Nickelodeon Magazine is the group’s first title to fully meet these objectives, as it is now printed on 100-percent recycled paper, 80 percent of which comes from PCW. The paper is Forest Stewardship Council (FSC)-certified and processed chlorine-free.
In March, Scholastic made the largest-ever commitment to FSC-certified paper in a single book: Sixty-five percent of the paper used in the first U.S. printing of “Harry Potter and the Deathly Hallows” was FSC-certified. Additionally, all 12 million copies of the U.S. edition’s initial print run were printed on paper that contained a minimum of 30 percent PCW fiber. Two months ago, Scholastic also announced a major corporate sustainability policy.
Founded in 1984, Chelsea Green prints all of its books on recycled, PCW paper. It publishes approximately 30 new titles a year, with print runs ranging from 4,000 to 50,000, and a backlist of more than 300 titles. Chelsea Green also is a founding member of nonprofit organization the Green Press Initiative and, in 2007, was a key sponsor of a sustainability conference held at the University of Massachusetts-Dartmouth.