With a Capital C
She and Howell, like many production managers and designers, are also concerned about time spent fixing faulty ads and how to remedy problems early. "We have yearly round table discussions about these issues," champions Fasano. "It works. Being a non-profit organization, trying to find easier and less expensive ways to do things is a constant challenge."
Detruit agrees that steps a magazine publisher should make begins with "getting directly involved with the printer. We promote getting involved in the conversion process by working with designers to get files set-up properly. That's really what counts the most. Just like we're showing how to make a PDF to clients, we're extending that training to a client's advertisers." In the end, he adds, "They'll confront the same issues we do."
-Natalie Hope McDonald