RR Donnelley Now Running a Newsstand
With its purchase of digital content provider LibreDigital, RR Donnelley is getting into the business of selling periodicals direct to consumers online. As noted by paidcontent.org, LibreDigital's assets include NewsStand.com, a marketplace for digital editions of magazines and newspapers. The website is "too small for a domain with that kind of potential—and should be an opportunity for Donnelley to exploit," the article states.
LibreDigital, founded in 1999, was one of the early players in digital content creation and distribution and has seen investment over the years from the likes of the New York Times Company and HarperCollins. The purchase adds another piece to Donnelley's efforts to expand the services it offers publishers across the supply chain. "Adding LibreDigital's proven, innovative capabilities to our digital content creation and delivery platform will enable us to offer our publishing, retail, e-reader provider and other customers an even broader selection of services," company President and Chief Executive Officer Thomas J. Quinlan III said in a press release.
Quinlan said publishing services now constitute 10 percent of Donnelley's revenue. " ... RR Donnelley has completely transcended the role of an ink-on-paper provider," he said. "This acquisition enhances our capabilities as a provider of integrated communications solutions."
John Paloian, Donnelley's Chief Operating Officer, noted that the acquisition will allow for simultaneous large-scale print and e-reader distribution. Added Russell P. Reeder, President and CEO of LibreDigital, "We also see strong potential for new synergies that create added value for publishers, e-reading marketplaces, and digital readers."
A look at LibreDigital's services highlights some of that potential. In addition to NewsStand.com, LibreDigital's digital publishing platform handles pdf file conversion of magazines and newspapers for Barnes & Noble's NOOKcolor Newsstand. LibreDigital is also one of the platform providers providing e-book conversion, formatting, metadata tagging and delivery for Apple's iBookstore.