When a writer finishes a manuscript, it's usually routed through agents, editors, publishing houses, distributors, wholesalers, and bookstores before ever reaching its desired audience. But what if there was a way to avoid some of these middle men and market books directly to consumers? What if publishers could supplement traditional marketing strategies with free online services? Thanks to AuthorsDen.com, a new Web site created by Matthew Miller, the path from book to buyer is considerably shortened, changing the way book publishers and producers get the word out.
AuthorsDen.com specifically provides users a place to discover, learn about and directly interact with authors specializing in a variety of genres—ranging from fine art to social studies, technical writing to fiction. There's a saying within the book publishing industry that suggests a mere four people in New York City determine what the entire nation reads. If this is true, the chasm between creation and distribution means authors, publishers and would-be readers often remain strangers. Miller's goal is to not only introduce these seemingly disconnected players, but do so online, for profit's sake.
Jumping on the heels of e-book speculation, an industry, according to market insiders, predicted to earn an estimated $34 million this year and $400 million by 2004, online marketing within the book industry is fast becoming a bridge between traditional print and evolving electronic worlds. AuthorsDen is one of the first dot-coms to cater exclusively to book publishers and, since its launch, the site has grown to represent more than 1,500 authors and 1,000 participating publishers.
How it works
Each writer creates her/his own eProfile, including bios, personal stories, links, text samples and photographs. Readers, publishers and book buyers can browse, offer instant feedback and trade ideas. From the consumer's perspective, book junkies can discover off-the-beaten-path literature, pop fiction, nonfiction, self-help and more, directly on the desktop. In conjunction, Miller reports AuthorsDen will install a Message Center to allow multiple users to communicate with authors directly.