Press Release: WoodWing Introduces Inception – A Cloud-Based Tool to Create Responsive Mobile Content
Content repurposing through Integration with WoodWing Elvis DAM and Enterprise
Inception uses WoodWing´s digital asset management solution Elvis DAM as its cloud-based backend, enabling users to quickly find and select required content. Thanks to the integration with WoodWing´s publishing system Enterprise, users can also import content from print editions as well as transmit content created in Inception to Enterprise for repurposing.
Efficient collaboration with internal and external contributors
From the ground up, Inception was built to work with internal and external contributors. As the tool is browser-based, stories can be easily created by remote freelancers, and internal staff can share content with external partners and assign jobs. Inception offers a review workflow including change of status, comments and notes.
"It´s our mission to enable our customers to realize the full potential of their content as well as to help them to streamline their content creation, management, distribution and to make content consumption an outstanding experience," said Roel-Jan Mouw, CEO of WoodWing Software. "Inception is the perfect implementation of this philosophy in the field of digital publishing and cements our status as one of the thought leaders in this segment."
As of now, the new cloud-only tool can be tested as public beta providing the basic feature set. The final version will be available toward the end of the third quarter.
About WoodWing Software
WoodWing Software develops and markets a premier, cost-efficient multi-channel publishing system, Enterprise, and the next generation digital asset management system, Elvis DAM. WoodWing's solutions are aimed at magazine and newspaper publishers, corporate publishers, agencies and marketing departments to reach their goals for quality, economy and time-to-market.
WoodWing's publishing system Enterprise - including the editorial management application Content Station - coordinates and streamlines the process of creating, managing and publishing static, dynamic and interactive content for all media channels - print, Web, social, smartphones and tablets. Elvis DAM enables users to securely store and efficiently manage the increasing collection of rich-media files.