(Press Release) ZAANDAM, The Netherlands May 6, 2011 - WoodWing Software, a leading supplier of innovative cross-media publishing solutions, and The Saints, an expert in mobile software development, today announced a Newsfeed Solution for the iPhone and smartphones that run Android. The solution enables publishers to push breaking news from their editorial system to mobile apps in a fast and efficient manner. This additional publication channel will help publishers further strengthen their online presence by extending their audience to millions of smartphone users.
The news can be published using Newsfeed functionality in Content Station, a component of WoodWing´s cross-media publishing system Enterprise. News can be published following a schedule or pushed out immediately, providing the editorial team with full control over yet another publication channel.
The Saints has developed the smartphone Newsreader app for iOS, and the Android app will be launched in June. These apps display the news that's being published using the Newsfeed functionality. The Newsreader app's features include lists of news per category; news in multiple categories; and the options "add to favorites" and "read later." WoodWing and The Saints will continue to add new features, such as the integration with ad networks, subscriptions, multi-language support and offline-reading of articles. The look-and-feel of the apps can be customized to fit with the publication's identity.
The Newsfeed functionality is being backed by WoodWing's Content Delivery Service (CDS), the same service that delivers more than a million issue downloads per month to iPad users. The CDS handles delivery of the Newsfeed content to the mobile devices.
"The Saints has developed several newsreaders for leading publishers, and combining this expertise with the strength of WoodWing´s Enterprise publishing system creates new opportunities for publishers," said Andre Valkenburg, Managing Director of The Saints. "This joint effort provides publishers with an efficient solution to serve their customers on the iPhone and Android smartphone platforms."