Workflow on Parade
Clinicians Group, which uses Quark XPress, relied on custom-developed software for its workflow solution. "Most of the software was developed before I got here, so we just set about tying it together," Caggaino says.
After digitally completing a publication, Clinician Reviews sends its PDF/X-1a files to an R.R. Donnelley DSC for printing. "We initially had a few problems with file naming conventions, some color issues, and some proofing issues, but they didn't take long to work out," Caggaino says.
After ironing out the initial kinks, the return on investment was rapid and ongoing. Clinicians Group has saved thousands in printing costs since finishing the conversion of its magazines and special issues to the digital format early this year.
Caggaino expects more payoffs down the road. "We've only done this [all-digital workflow] for a few months," he says. "We can find ways to do things even more efficiently as time goes on."
Clinicians Group is also using the all-digital workflow technology to develop and push pages for its Internet sites. The company is reaping time and cost savings there as well.
In retrospect, Caggaino's faith in migrating to an all
digital workflow has been rewarded. He encourages other publishing organizations to take the plunge as well, saying the rewards far outweigh the risks. "It's about time the industry joined the 21st century," he says.
- Bob Francis